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blue state house.jpg
MA Seal White.png
MA State Senate set in RIFT.png

Establishing Design Standards

There is are special freedoms that come with being an individual verses a whole collection. One of them is a freedom of expression. Furthermore it has always been a dream of mine to bring the branding of MA up to simpler modern standards. I believe doing so could create a more holistic ripple for change by treating this content with the same integrity a private business does for their latest marketing plan. The path forward includes altering the State Seal, solidifying colors, and settling on unique but legible type.

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1200px-Seal_of_Massachusetts.svg.png
Blue Senate Seal.png

Header Typeface:

RIFT Black.png
RIFT Demi.png
Rift Medium.png
RIFT Set.png
Rift Regular.png
RIFT Light.png

Body Copy Typeface:

MW Regular.png
MW Italic.png
MW Bold.png
MW Bold Italic.png
MW Set.png

COLOR

COLOR

COLOR

COLOR

COLOR

End Of Session Report Cover and TOC Transparent.png
End Of Session Report Pendix and Back Cover Transparent_0.75x.png
End Of Session Report Body Pages Transparent_0.75x.png

The End of Session Report

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This report was my flagship project that enabled me to become part of the communications team in the office of the Senate President.

My main goal was to begin chiseling out a brand that otherwise was void of any general design principles.

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