Establishing Design Standards
There is are special freedoms that come with being an individual verses a whole collection. One of them is a freedom of expression. Furthermore it has always been a dream of mine to bring the branding of MA up to simpler modern standards. I believe doing so could create a more holistic ripple for change by treating this content with the same integrity a private business does for their latest marketing plan. The path forward includes altering the State Seal, solidifying colors, and settling on unique but legible type.
​
​
Header Typeface:
Body Copy Typeface:
COLOR
COLOR
COLOR
COLOR
COLOR
The End of Session Report
​
​
This report was my flagship project that enabled me to become part of the communications team in the office of the Senate President.
My main goal was to begin chiseling out a brand that otherwise was void of any general design principles.
​
​